This book covers all the bases, inculding Terms of Service, Shipping policy, handling payments, dealing with non-paying bidders, and more! It would be an excellent tool for anyone that wants to get started with online auctions.

It is directed more towards the novice seller. Experienced sellers would most likely already know everything in this book. However, all buyers would benefit from reading this book because it would give them an idea of how a good seller should handle thier business.

Being a part time seller on eBay, I found this book rather helpful. It gave great tips on how to deal with comon issues like dealing with a non-paying bidder or a difficult seller. The offline bulk listing tool provided on the CD, is just awesome and definitely a time saver.

I was an auction 'newbie', and this book helped me understand better how online auctions work. It covers things like how to avoid fraud and how to auction so that I make the most money. For example, I learned how to set up email support for all of my bidders, how to authenticate items I'm selling that may be valuable and how to earn a good reputation among bidders.

It helped me as a seller on a very basic level - I didn't know where to begin. The book really helped me create my auctions. For example: what I should include in my listing, the best shipping methods, and how to get an ongoing inventory, etc.

I would recommend this for people like me who want to learn and sell online through auctions - although the language can be a little kitschy at times, it's helpful.

I breathlessly brought and read this book expecting it to have information about the current leading CMS software vendor tools. It was disappointing to read my second high level book covering the conceptual overview mostly without any vendor /software tools evaluations such as Interwoven, Microsoft Content Management Server, RedDot, Ektron, and Vignette!

I had hoped that this book's title indicated that it would be different than Web Content Management: A Collaborative Approach [Paperback] by Nakano, Russell. This book gave me the high level overview. I read it BEFORE this book.

So where are these products /tools mentioned? Only in terse statements that had no meat. The reader was just left to decide "if you buy a CMS system as opposed to build it yourself then you are locked in to it!!

What most readers want are Methods - yes, provided, Overview - yes, provided and the Software tools reviews - no where is sight.

Save your money and read From "Chaos to Control"
September 17, 2002
From Chaos to Control
By John Clyman
PC Magazine online.

If the authors (four) had added this "Content" I would have given this book 5 stars instead of two.

Valdez Ladd

This is a very comprehensive book which manages to be both technical enough to keep developers happy and yet clear enough to be understood by managers. As a web developer with experience of working on a number of intranet and extranet projects under a variety of managers I would thoroughly recommend this book to all those involved in any aspect of managing a content-driven website or intranet.

A Content Management System, whether it's an actual application or a set of procedures, is absolutely essential for the delivery of a large amount of content in a consistent and structured manner. Once a website or intranet reaches a certain size, the benefit of having a rigid application in place as opposed to relying on people following procedures becomes clear. Every single piece of information on the system is catalogued, it is known who is responsible for it, and it can be easily found. Even when a website is small, adopting a content management system early means that the growth of the site is tightly controlled. Furthermore, there is a clear division between content and presentation, so that they can be changed independently of one another, which is an essential business requirement. And of course, the ultimate benefit of a CMS is that the responsibility for putting new content live and maintaining existing content can be handed over to the business users whom the content is meant to serve, thus freeing up valuable web developers for other projects.

A CMS can be a very complex beast, which must be tailored to the exact requirements of an organisation so that it best serves their needs. Additionally, an organisation must clearly define their needs and be prepared to modify their business procedures around the proposed system. This book goes into detail about how to go about how to help an organisation define their requirements and proposes a number of operating models for them to consider.

The question of whether to buy an off-the-shelf solution and customise it or develop one in house is one which lies at the heart of most systems management decisions - and CMSs are no exception. Which option to go for depends on a number of factors which are unique to each organisation - this book discusses these factors in detail, then goes on to describe all the things to consider when buying or building a CMS.

And that's still not the end of the story! Once the system has been purchased or built, it still needs to be implemented and the existing data needs to be migrated. This is a process that needs to begin long before the system is complete. This book shows how to divide up the responsibilities for migration and implementation, and discusses all the relevant issues.

Take a look at the authors' section, and you will see that this book has been put together by people with a serious amount of experience and expertise in this field. It has been thoroughly well researched and really does cover the entire process of choosing, building and implementing a CMS.

I will stress again, it is a must-read for all those involved in deploying content over the web!!

CMS technology (Content Management Systems) is becoming increasingly important, but surprisingly a lot of people still haven't heard about it, or more importantly, the majority is still trying to understand what CMS are all about.

The recently published book Content Management Systems, about 190 pages for eight chapters, is written by four geeks who offer the sharp perspective and the insights gained through hands on involvement, and targets the vast audience of newcomers to the field who are trying to define the most important parameters and schedule priorities for their CMS implementation.

The bottom line of the problem, writes Phil Suh in the first chapter , is that websites are a nightmare to manage unless built with CMS technology.

Interestingly, the second chapter written by James Ellis, addresses the concept of 'content as asset', and presents it from a process viewpoint: take stock of what you've got, work out the processes associated to the assets you are trying to manage - basically design the workflow . Here Metadata is labeled as an 'enabler' and the reader is reminder that calling someone an 'author' is not intended to offend.

Chapter 3 written by James Ellis explains how to handle templates and highlights issues relating to content presentation, while in chapter 4 David Thiemecke
Discusses the various technical implications of online publishing processes.

Dave Addey in chapter 5 and 6 - the latter co-written by Inigo Surguy - weighs the considerations underlying the tough decision: to build or to buy? And in chapter 7 he gives an array of advice on how to setup up an implementation schedule, and related production and testing issues.

In Chapter 8, co-written with Alyson Fielding, he advises on best practices to assist the project manager who needs to migrate content from heteregeneus formats - a vary common instance - into a new, uniform CMS environment.

Overall, the book tackles crucial technical issues that anyone involved in a CMS must face, but the pitch is accessible to most readers interested in the highly complex , and highly fascinating world of CMS

from content-wire.com

Apart from paid reviewers I can't see anyone with any actual knowledge of security rating this book 5 stars. It is not as clear and concise as it should be, and the technical knowledge is freely available at securityfocus.com and other sites. A better job could have been done with security and privacy policies.

More effort should have been put forth in providing common sense (implementable) solutions or best practices instead of re-hashing material that other books have already done a better job presenting.

I normally enjoy O'reilly books but like the first edition, this book is a disappointment.

Good read, but primarily as an introductory primer. General info and comprehensive, with good discussion and resources. But to really get into the nuts and bolts of this subject, you will need to find other books. Somewhat esoteric at times and frustrating.

Web Security, Privacy and Commerce
by Simson Garfinkel, Gene Spafford was a gift to me for my birthday when getting ready to pass my "Master Site Designer," test it turned out to be great pre test material which helped me pass my test.

Thanks for a great book I look forward to more by the authors.

53 Pages... Go figure. I received a one page mailer from the publisher on this book referring me to Amazon and [another online site]. The mailer is printed in simple black and white text spead across the one page mailer. There is a 112 word description of the contents. I have not read it nor do I intend to. Credit card fraud? What about publishing fraud? [item price] for a 53 page book!

I am a young entrepreneur. I took an introductory business risk management class to better understand the environment, and to avoid or at least minimize possible business problems. I found this book very helpful. The language is simple & clear enough to understand as I didn't have any anti-fraud background. I will definitely keep this as reference. I recommend this book for anybody selling on internet.

This book answers the question, "What is the best way to protect from credit card fraud online?" The author found how swindlers penetrate different anti-fraud systems, both manual and automatic. Then he collected, filtered and studied tons of data on these "penetration methods" and determined the best way to protect from them. While the book is based on very in-depth research, it does not read like a research report. The author has done an excellent job at bridging the gap between first rate research and a mass market audience.

Strengths: The author's writing is very interesting and easy to read. The book is a quick read and many readers will finish it within a weekend. While based on lots of research, the book does not read like a boring textbook. The author's conclusions are delivered simply and concisely.

Weaknesses: Minor but: It may be hard for novice online sellers to fully understand this book.

Who should read this book: All managers, executives, and leaders of any type of organization that accept credit cards online, as well as those others interested in credit card fraud.

Also consider: Nothing. This is the only helpful book on this topic.

It seems that author just band-aided chapters from different books - didn't even care about gluing them elegantly. Algorithms that are not even required are mentioned (similar to an educational research magazine) while none of the practices are touched. I found that the "ECommerce for Dummies" from Hungry Minds presented more in-depth and practical knowledge. Even passed brainbench test using that book compared to the one I am reviewing

I picked up this book on a recent business trip to new york, and read it during the long flight home. I felt by the time i got off the plane that all the niggling questions i'd had about putting my business online (and especially integrating some really quite antiquated bits of our inventory system) had all been answered. i have referred to this book constantly while working out our new system. many thanks for a remarkably clear and relevant guide. this was money very well spent!

I wish I had had this book three years ago! It is extremely hand-on and covers everything from user analysis to the installation and testing of complex transactions. The section on designing interfaces to legacy systems and databases is invaluable. The book also reveals best ways to extract information from users, marketers, and consumers. This is perfect for anyone involved in the planning, development, and maintenance of an ecommerce system.

A number of international trade terms used throughout the industry are not included in this book. So the glossary is somewhat disappointing in this respect.

Hinkelman also did not provide a detailed overview of Documentary Collection payments (used less frequently than L/C, but still worth noting).

However, I would give a thumbs up to the L/C overview.

The 1989 version of the Basic Guide to Exporting is a good start, but one should look for the 1998 version in order to keep up with our digital global economy. Yes, the 1989 version is old and pre-Berlin Wall, but actually very similar to the 1998 new version in structure. The 1989 version of the Basic Guide of Exporting illustrates the essentials of exporting something to few exporters really appreciate. One of the best aspects of the 1989 version is the beginning sections on developing the exporter's international marketing plan. In the early chapters, one also learns the specific techniques and programs used in international marketing and research - the primers in exporting a good or service abroad. The other benefit of this cost-effective tool is the sample forms that one can use in corresponding with international importers and business contacts. Of course, one should always seek professional advice on all aspects of exporting and the Basic Guide is your source for those helpful contacts. However, the names and contact information in the 1998 version are much more relevant because they are more updated and reference many aspects of Internet resources. Exporting has also changed in the last nine years and the 1989 version is not up to date enough to cover those changes effectively. Although the 1989 version is good, one should seek out the new version so that one is prepared for the new global e-commerce environment. The 1989 Basic Guide of Exporting could be your start, but you must build from there. The price is right, too!

This book is the single best summary of the subject that I have reviewed in my nearly fifteen (15) years as a commercial attorney. Ms. Alexandra Woznick, the author, is to be commended for an outstanding job of clarifying a subject that is to even experienced practioners, both mystifying and terrifying, and shows that she's the one to consult about such problems. Far from raging against the machine or leaving us down in a jungleland of complexity and regulation, Ms. Woznick shows that you, too, can understand fundamentals and basics of exporting. The edge that one will gain in the battle of evermore increasing regulation and red tape, both on the main streets and the backstreets of trade, from having this book in his or her corporate, professional or personal library more than justifies the small purchase price. The impressions one has from this work are lasting, and yet may field immediate responses to perplexing questions which come up on the run or in the air while doing deals. On business or in the midst of complex transactions, I can't get it out of my head that in the end, this little volume is a keeper. While one cannot guarantee removing all the kinks, contstraints and complications of export practice, this volume will take you past the long and winding road of complex research and easy misunderstanding to an easy short cut to straightening them out. While I had no expectations when I first picked up this volume, the impact for me will not fade away any time soon, lifting as it did the ball and chain of less clarifying works. If I had my way, this volume would be in every commercial practioner's bookshelf. All around the world, and under African skies where our President even now is encouraging export and trade, this book will help one break on through to an understanding of trade complexities in a complex and dynamic legal and regulatory trading environment. If one is drawn to the rhythym of international trade, one is well advised to keep this little volume in order to keep up with the beat of a changing world market.

This is one of the most impressive, information filled books I've ever read. It manages to distill all of the important issues and factors for e-business project success into less than 250 pages.

While it looks like common sense advice, everything in this book is anything but common sense because I recognized one pitfall after another as the author described them, and know from experience that most are underestimated during project planning, but inevitably come back to haunt you later in the project. If you pay close attention to Chapters 4 (Main causes of e-project failure), 6 (Integration issues) and 10 (Avoid pitfalls in your e-business) in particular you'll save yourself a lot of grief.

Managing e-business projects cannot be done from an ivory tower. Get this book and benefit from the author's obvious experience. A perfect companion to this book is Managing E-Business Projects by Wes Balakian, Keith Young and Rajesh Veerapaneni because it goes into the nuts and bolts of project management using PMI's PMBOK as a framework.

My advice is to read this book cover to cover before starting your next e-business project because you'll learn about the many ways for that project to fail if you don't take the risks and pitfalls into account.

In spite of the title the book is all about project risk management, and it delivers a wealth of information in a highly readable fashion. Every project manager will benefit from the advice in this book, as will business users and technical team members. It's also easy to read and is beautifully illustrated with graphs and charts that give meaning to points that they author makes.

While some may criticize this book using unsupported opinion remember that those who can do and those who can't teach. Buy this book and learn from it.

Designed as a textbook for college-level courses, this book exposes students (and working practitioners) to what it realistically takes to manage an e-business project. Given the deplorable failure rate of such projects (and IT projects in general) the information and approach provided in this book, if followed, will go a long way towards reversing that trend.

What I especially like is the seamless blend of business and technical issues, and the way the author presents the realities of managing e-business projects. In particular, the first five chapters (nearly half of the book) cover the pitfalls to avoid, gives insights into critical success factors, and uncovers the technical and business aspects of e-business project management. The final six chapters tie together this material with case studies and other material that reinforce the first half.

Specific project management techniques are not covered in detail - if that is the type of book you're seeking I recommend "Managing e-business Projects: 99 Key Success Factors" by Stoehr (ISBN 3540421653). That book goes into project planning, estimating and control techniques as they specifically relate to e-business projects and complements this book nicely.

If you are a working professional and want insights into the pitfalls of e-business projects this book is an excellent resource. If you are teaching a course you'll prepare your students for the realities of e-business projects and make them more valuable to the workforce they will be joining if you include this book as a text. Either way it is, in my opinion, a book that delivers valuable knowledge and insights.

This book provides a great introduction to BizTalk. The author puts the software into its proper context, provides a solid introduction to its architecture, and gives just enough "how-to" to get started.

Reading this book first will give you what you need to approach more in-depth material, e.g. Microsoft Press's BizTalk Server 2000 Documented.

Up front, I should state that I have been working w/BizTalk for the last six months. To say that the documentation currently available on BizTalk is lacking is an understatement. What I particularly like about this book is the fact that several chapters are devoted to the architectural underpinnings of BizTalk (for example, the author describes the way that servers are broken out and what the different databases contain, down to the objects in the databases). He also clearly explains the various concepts within BizTalk such as ports, messaging ports etc. All in all, this book is the best one currently available if you are interested in the architectural and development aspects of BizTalk and don't want to plough through the 1500-page Microsoft tome.

This is an excellent book. I was reluctant to even look at this book, since the word "beginner" was in the title, but given that there are few BizTalk books out there, I gave it a shot. I was very impressed by the depth of content, going much deeper and with much more explanation than the MS docs. If you're a newbie (or even intermediate) to BizTalk, definitely consider this book. It will help you not only to get started up and running, but it will give you a solid foundation as well.

If you have just received your Introduction to Marketing certificate from the back of a matchbook school based in Siberia and, have never explored the Internet beyond your pre-set homepage, then this book is for you. Otherwise don't bother with 'Cyberbranding'.

'Cyberbranding' (and let us hope this inane moniker doesn't stick!) is an inconsistent, repetitive, contradictory and crammed full of e-codswallop apparently cobbled together from contrasting sources, views, opinions, out-of-date statistics and lists. For anyone with a smattering of e-marketing knowledge you will find that you have heard it all before - probably 4 or 5 years ago.

If you are looking for a clear definition of what eBranding (cyberbranding) is and is not then I'm afraid your search must continue. The author finally does make a stab at a "simplistic'" definition of cyberbranding on page 72, but the explanation is so long in coming, and so long in explication (running on at 66 words) you know the author doesn't know what it really is.

Most of the book deals with absolute basics: Chapter 1 is Brand 101; Chapter 2 - 5 is eMarketing 101; Chapter 6 is Web site Design 101; and so on. Chapter 11 is Traditional Research Methods 101 and is obviously adapted from broadcast research methods since the chapter text suddenly changes from 'online customer' to 'audience'.

Other chapters are modified lists and out-of-date survey quotes and statistics. One gets the impression that this book started out as a 'Lunch and Learn' 100,000-foot overview web site creation presentation and was brand-expanded via 'a camel is a horse built by committee' mindset.

"Back in 1999, companies were only just turning their brands in cyberbrands," declares the author. May I strongly suggest that as soon as a company creates their Internet channel they are cyberbranding - AND that happen long before 1999 (the author even makes note of this in a detailed examination of Yahoo and Amazon).

The case studies presented are mostly irrelevant to eBranding; the comments are textbook marketing generalizations with an 'e' added for perceived value.

Is there anything of value in 'Cyberbranding'? Yes, a few hidden gems such as developing a Web site (Chapter 6, page 88) or online development issues (Chapter 23, pages 323-324). However, like real-life diamond prospecting, there is a ton of slag you have to dig through just to find the small deposits.

As I understand it, eBranding is an extension of the overall Brand Promise to ALL current and future corporate digital channels (Web, Wireless, email, etc.) It is Strategic. E-Marketing is the action on the promise. It is Execution. By not recognizing this, this book presents a narrow focus on the development of a corporate web site and the e-marketing and promotional tactics that should be applied.

In the end, 'Cyberbranding' - like the 1999 online Toys 'R' Us holiday season fiasco - doesn't deliver.

Cyberbranding is an easy to read Internet branding book. I found myself with several choices on this topic and felt I made the right one. The conversational style and the author's use of anecdotes and case studies is extremely helpful. It's critical to learn and understand the do's and the don'ts of branding online. Reading about some of the larger companies right down to the new dotcoms and their strategies was not only interesting but informative. This book covers it all from the simple 101 lessons to other detailed chapters that delve into relationship building strategies and ways to increase Website retention. I would recommend this book to people who are not looking for long drawn out technical explanations and charts, but rather those professionals that desire to read a book on the lighter side, one that breaks down a very complex topic into simpler terms.

Cyberbranding is a good choice for those who are in the marketing profession and need to take a crash overview course in what it takes to develop a brand online.

This book lays down the law on the new methods and rules for creating brand awareness in the Information Age. When clients are running from one methodology to another, often too busy and too uninformed to stop and learn about the incredible Internet opporutnities, Ms. Breakenridge is there to point the way. An accomplished public relations professional, her writing style is easy to understand and incorporate into any business plan. Whether you are a seasoned brand manager, guerilla marketer or newby just starting out in the field, the author has something to offer. The book is a fast read - I read it in a long weekend - and you will walk away with at least 10 good ideas that more than double your investment in time and money.

As an avid trader, I am always looking for insight into the market. One of the few writers that offers intelligent objective analysis of the market is Christopher Byron. He is willing to take on a difficult task of scolding companies that have had a high flying record, and that are termed by most as the "Must Have" stocks at the moment. His balanced analysis shows the flaws in the most favored of stocks.

Byron's greatest strength is in his use of exemplary writing. The difficult task of shifting through an annual report to find nuggets of truth and potential problems is a difficult task. Byron is a mine detector when he evaluates a stock for you. And he uses terminology that allows the novice reader to understand the most complicated of financial terms and equations.

I believe that the mark of a great writer is shown by the ability of a highly intelligent person to convey difficult concepts in a manner that the dumbest of people can understand. Byron is one of the few great personal finance writers of our time because even I, a great fool in the stock market, can understand what Byron is trying to explain to novice traders.

This book's list of financial web sites alone was worth the price of admission. Some usual suspects--yahoo, and thestreet.com--and many more that professional investors consult. The newbie investor may be a bit overwhelmed, but if you've graduated to knowing the difference between a market and limit order, you're probably ready and eager to use the Internet to help keep an eye on your money. There's a good appendix of Byron's favorite web sites at the back of the book, so no need to dog-ear the pages when you find Internet gold.

If you are at all serious about investing on your own, Deleteyourbroker.com is a must.

I've been actively trading for years and I have read all of the Fool books, Suze Orman, Rich Dad, et. al and this ranks right up there as one of the best. If you've never heard of Chris, I think he does a streaming show on MSNBC at Noon each day that you can check out. His style is his irreverant and inimitable.

You'll find yourself laughing and really learning how to uncover and decipher information from some of the more informative web sites like Edgar-Online and others.

Buy the book, you'll have no regrets